Cases

Savory platform

The Savoryonline website was built in 2017 as a portal to the supermarket brands of AholdDelhaize. The object was to drive customers from the website to the brands as quickly as possible.

What did we want to unlock? | Unlocking full potential

The Savoryonline website was built in 2017 as a portal to the supermarket brands of AholdDelhaize. The object was to drive customers from the website to the brands as quickly as possible.

Due to the website’s nature as a portal, however, it was extremely limited and offered no brand experience. In order for Savoryonline to grow into a lifestyle and entertainment brand, Matter needed to build a new website.

We also needed to drive traffic to the site and show more content – such as articles, collections, recipes and videos – in a more appealing way, so that people would visit more frequently and shop online.

With search engine optimization and data insights, we create articles to attract more visitors

What was our typical Matter approach? | Data & tech meets creativity

With the new Savory brand goal in mind, the team developed a new website strategy, design, technical structure and CMS to enable the team to create more content based on search engine optimization, and better articles to attract more visitors.

The new website was built as an MVP in just three months. With a team of five people plus a development team, creating the new website strategy, design and structure was a lean process.

What did we discover? | Data & tech meets creativity

In only three months, a brand-new MVP website can be developed by a small professional team.

From here, it is possible to develop the website further with sprints that add new functionalities and ensure that the website keeps evolving.

What was our solution? | Content solutions

In order to drive e-commerce for the AholdDelhaize supermarket brands, we created a new website that contains much more attractive SEO-driven content.

Within a short timeframe, we made an MVP and a social reel to demonstrate the new website’s capabilities. The social reel was distributed on Savoryonline’s social channels including Facebook, Instagram, Pinterest, YouTube and TikTok.

Numbers don’t lie! | Data 

It’s great to see that customers are spending more time on Savoryonline’s website. In the first three months, the number of customers purchasing ingredients from the website grew by 20% per month.

To generate more e-commerce for the AholdDelhaize supermarket brands, we also build shoppable web stories. It was always our goal to grow Savory into a lifestyle entertainment brand that drives traffic to the brands.

In the end, we saw that customers were shopping the recipe ingredients and driving sales to AholdDelhaize.

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