The partner for content marketing that matters.
Matter is a content marketing agency that brings meaning to your brand and value to your business.
Our culture
We are passionate creators. Curious, creative, and driven by the ambition to give brands meaning in an increasingly fast-paced world.
These four beliefs form the foundation of everything we do:
Teamwork – none of us is as great as all of us together.
Creative – ideas only have value when they move people and inspire action.
Entrepreneurial – progress comes from those who dare to start.
Curious – better questions lead to better answers.
More than 50 years of experience
Since 1972, we’ve been creating editorial branded content that strengthens brands. Under the name MPG, we built a leading position in the Netherlands. Over the years, storytelling has evolved and we’ve evolved with it: from newspapers and magazines to digital platforms, social media, and omnichannel ecosystems.
In the past 15 years, we’ve broadened our horizons. With an office in New York and the acquisitions of Gicom in Antwerp and SOCIAL.INC and The Social Club in Amsterdam, we’ve expanded our international reach and digital expertise. Today, all agencies are united under one name — Matter — active in the Netherlands, Belgium, and the U.S.
Now, we combine that rich editorial DNA with the power of AI and technology. The result: content formats that audiences love, and that deliver measurable value for brands and retailers.
Our clients
From content to impact?
Get in touch with Eefje (NL) or Dominique (BE).
Eefje Gubbens is Director of Partnerships & Growth at Matter Netherlands. Dominique Dervoigne is General Manager of Matter Belgium, formerly known as Gicom.