Matter x AI
AI when it accelerates.
Humans when it matters.
Matter is the AI-assisted content partner.
AI is not an end goal, but a means to an end.
A means that offers endless new opportunities to make content faster, richer and more personal. But one thing remains irreplaceable: the human factor.
Our vision for Human first, AI-assisted content is clear:
AI where it accelerates: for speed, scale and personalization.
Humans where it matters: for creativity, meaning and authenticity.
AI-assisted content
Over the past few years, Matter has increasingly enriched its editorial processes with AI. From custom prompts and smart agents to fully automated agentic workflows. AI supports us in every step of the process, where it makes sense and is valuable.
The 5 Matter x AI Guiding Principles
1. Human first, AI-assisted
Everything starts with people. AI enhances our creativity, speeds up our work and opens up new possibilities.
2. Human in the loop
AI makes along, but never decides alone. The human eye keeps our quality and credibility sharp.
3. Transparent by design
We are open about where AI helps. Customers and audiences see what is real and what has been enriched by AI.
4. Responsible use.
We protect data, work fairly and inclusively, and avoid bias and stereotyping. Always with respect for people and brand.
5. Learning mindset
AI is developing at lightning speed. We learn, test and improve along with it. One step smarter every day.
Let's get started, shall we?
Strengthen your brand with stories people want to follow.
Keep customers engaged. Not tuning out.
Read more about content marketing.
Bring structure and direction to your content.
Turn scattered messages into a cohesive brand story.
Read more about content strategy.
Connect colleagues to your mission. And to each other.
Turn employees into engaged ambassadors who stay.
More on internal communications.
Build a bond that keeps members engaged.
Strengthen loyalty and spark engagement with your members and community.
More on member engagement.
Turn stories into a commercial engine.
Make content more than a cost. Make it a revenue driver.
More on retail media content.
From content to impact?
Get in touch with Eefje (NL) or Dominique (BE).
Eefje Gubbens is Director of Partnerships & Growth at Matter Netherlands. Dominique Dervoigne is General Manager of Matter Belgium, formerly known as Gicom.