Case unlocked by MPG
A.S. Watson: magazine Watsgoingon
What did we discover? | Data & tech meets creativity
At A.S. Watson, colleagues want to hear and see each other in the magazine. They want engaging, honest stories that may even be a bit provocative. It’s therefore important to create content from the perspective of colleagues and not from the top of the organisation. Inclusivity and relatability are a requirement. Colleagues prefer stories that connect, touch the heart and increase their enjoyment in their work. There are several recurring themes: passion, engagement, teamwork, expertise and innovation. It has an overarching theme of PRIDE – pride in where I work, pride in what I do. With this approach, A.S. Watson can position itself as an attractive employer.