Case

GAMMA: themed magazines for all channels

Since 2012 we have been creating Gamma Magazine, a beautiful magazine aimed at anyone who is planning to renovate or update their house and its surroundings. The goal of the magazine is to inspire with trends, and help clients tackle their projects in and around the home.

What GAMMA needed:

reaching new clients by strengthening its perception of expertise and choice in the field of do-it-yourself articles for home and garden.

Reusable parts of the print magazines could be restructured for publication on all digital devices.

What Gicom proposed:

the publication of themed magazines around Gamma’s main business categories to complement its popular weekly folder featuring lots of bargains. Reusable parts of the print magazines could be restructured for publication on all digital devices as an interactive e-zine linked to the e-shop.

Profitability index

  • Readers’ insights
  • High ROI via low cost tools