Case unlocked by MPG
Hugo’s Cover Up Allerhande
Tooling provides insight into viewing behavior around food and recipes
What have we discovered? | Data/tech meets creativity
The cover of the print version of Allerhande is always the showpiece, the face of the new edition that makes your mouth water. It’s the first reason to put the magazine in your shopping basket. This applies to every edition, but the cover of the Christmas Allerhande edition is eagerly anticipated by many.
We discovered that these beautiful, delicious-looking photos really invite others to make them and that people want to make their own dishes look just as great. That’s a wonderful starting point to show that anyone can make the cover!