Nationale Loterij: Lo’pdate partner magazine

Since January 2021, Gicom has been producing a quarterly partner magazine for the Nationale Loterij, vividly inspiring and informing 7500+ points of sales and internal collaborators.

What the Nationale Loterij needed:

the Nationale Loterij (the Belgian National Lottery) was looking for a good and clear way to communicate about new campaigns, procedures and products to its points of sale and internal collaborators. The contract was being awarded through an extensive public tender.

A balanced mix of clarifying interviews, inspiring reports and useful background information.

What Gicom proposed:

the creation of a quarterly corporate printed magazine, colourful and easily accessible. Each edition would show a balanced mix of clarifying interviews with trade experts and sales partners, inspiring reports and useful background information.

What we achieved:

after one year of collaboration the Nationale Loterij organised a poll among the magazine’s readers. The results proved to be extremely positive: 98% finds Lo’pdate ‘very good’ and nearly 80% prefers more than 4 editions per year.

Profitability index

  • Improved in-store presence
  • 360° communication for a stronger brand identity
  • Proven track record in sales increase