Case
Vanden Borre: periodical magazine in print and online
Looking for a much better connection with its audience’s real needs and main points of interest.
What Gicom proposed:
a content-first program via an informative and entertaining printed Vanden Borre magazine that would be published 5 times a year, in line with the customer’s constantly evolving seasonal interests. And all that with a very clear double mission statement: not just offering the right content at the right time, but simultaneously making sure that everything is expressed in such a way that it is really useful and fully usable.