Do you want to create impactful content? Start with a content strategy for a targeted and measurable approach. This ensures that your article or post always hits the mark!
What are the benefits of a content strategy?
Having a well-planned content strategy brings several benefits to your team, including direction, performance, and effectiveness. By outlining the target audience, purpose, and audience requirements, it enhances the worth of your content and enables you to track its impact. Additionally, employing the “headless approach” guarantees uniformity in your messaging channels, strengthening your brand message.
So, what are the first steps?
Ready to start? Before embarking on a content strategy, it’s important to ensure your brand stands on firm ground. Everyone on your team should be well-versed with your brand’s identity and objectives. Do you follow a brand book or established guidelines? If not, take the time to work together and come to a consensus on these fundamental principles. With these in place, you are ready to move on to developing your (social) content strategy.
Would you like to learn more about building a brand book or visual identity for your brand? We can provide you with all information you need.
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How to develop a content strategy?
Start with a plan of action and think carefully about your audience. Determine who you’re targeting and thoroughly research the (SEO search) needs of your audience. Using a customer journey (in other words, what your audience does when), you can focus on themes, topics, and content pillars. Decide on the formats in which you want to present your content and how to publish optimally on each channel. Use the headless approach to help you and don’t forget to include the most important content objectives. Voila! You now have the basis of a great strategy.
Unlock your own strategy or let us help you get started with a Matter content strategy workshop.
Want to learn more about a successful content strategy? Check out our approach, which includes working with clients such as NS, or schedule an appointment with our team.
Creating a content strategy: the complete step-by-step guide
So, is your positioning crystal clear? Do all team members know the mission and vision inside out? Then it’s time to roll up your sleeves! We have created a handy step-by-step guide that you can start using right away. Want to know the 16 steps you need to take? Download the guide now:
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Need help creating a content strategy?
Creating a content strategy can be a daunting task. We understand that. That’s why our content strategists are happy to help you get started. From strategic choices to unique, creative formats for your target audience.
During an interactive co-creation workshop with your team, we provide you with a trend analysis and discuss the insights and opportunities we identify. We take care of all the preparation and research so that we can work effectively during the workshop.
Then, we incorporate all the input and decisions into the content strategy approach. After that, you are ready for content development and to demonstrate the impact of content marketing. In short, we can create a content strategy together within four to five weeks and you will be ready to make a difference.