Unlocking your full potential

We are MPG. The content marketing agency that's been the go-to partner for omnichannel content marketing for brands and organizations for almost half a century. On digital and social. In video and magazines.

Stay ahead

For over 40 years, we redefine content marketing to keep brands ahead. Try our proven plug & play or tailor-made content solutions.

Stand out from the crowd

Creativity is the one driver that makes your content stand out from all the noise. Let that be the center of our expertise.

Bye bye, guesswork

Our data-driven approach to content creation fuels the creativity and takes the guesswork out of your content marketing.

Our work

Our work


Our work

Our work

Our work

Where content meets data


Building upon decades of experience, we have been on the forefront of content marketing for almost half a century. We are your content navigator from strategy till execution. Any type of content is safe in our hands.

We’re here to create spot-on content that spreads. Centered around delivering a truly amazing experience for your audience on all channels. As a brand, you are able to scale your content, personalize it, optimize it, measure it and distribute it.


Data and insights are always the starting point and end game of our work. By thoroughly understanding how people respond to something, whether they consume it or not, or whether they are open to it or not, ensures that we will create content that truly impacts them. Along the way, we are able to make adjustments and optimizations based on data.

With our Content KPI Model and our tools for measuring omnichannel results and effects, every item and every campaign becomes increasingly better and more effective.

Start driving results within 5 weeks.

Within 5 weeks, Matter will help you to have your effective content strategy in place that unlocks your full potential. Our proven approach helps you to move quickly from a co-creating workshop to the creation of content that drives your specific objectives.

True partners, great results

We are proud of our track record of long-lasting partnerships with our clients. Together we rise.

Recent Matter projects

Development of new social strategy, combined with the creation of always-on content and social hero campaigns.

Integrated approach of inspirational content and activations on both owned and social platforms. In 4 countries.

SEO driven content hub on Rabobank.nl on electrification for SME. Driving inspiration and conversion.

SEO strategy, as well as creation of SEO content and inspirational content for MediaMarkt. In the Netherlands and Belgium.

New future-proof brand and content strategy development, together with NS.

Headless communication employee platform Contxt.

New future-proof brand and content strategy development, together with NS.

We’ll take care of your content and make it work!

Get in touch -without any obligations- and share your challenges with us. We can’t wait to help you unlock your brand’s full potential with content marketing.