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We create relevance and impact by reinventing content. Over and over. With science and creativity.
An introduction to headless content platforms
As a Chief Marketing Officer (CMO) in today's fast-paced digital landscape, staying ahead of the curve is crucial. One of the latest innovations that CMOs need to be aware of is the headless content platform. This technology is transforming the way organizations...
Introducing Matter’s COO: Angelique de Hont
On February 1 2023, Matter expanded its team with new Chief Operating Officer (COO) Angelique de Hont. With a dynamic career in the agency world and as an entrepreneur, she is a valuable addition to the management team. Angelique describes herself as someone who...
The power of storytelling: How stories strengthen your brand
Storytelling is a powerful tool to reach, inspire and motivate people. But what makes a story truly good? What is storytelling? Storytelling is the way to tell stories, framing a message as attractively as possible in any form of content. We use these stories to...
Create a content strategy with a step-by-step plan
Do you want to create impactful content? Start with a content strategy for a targeted and measurable approach. This ensures that your article or post always hits the mark!What are the benefits of a content strategy? Having a well-planned content strategy brings...
Explore the world of AI with Matter
You've probably heard of the new AI tool: ChatGPT. An absolute gamechanger. That's why we're taking you into the world of AI, sharing tips for using the tool, and telling you how we at Matter view this development. What is ChatGPT? It's simple: ask the program a...
The crucial role of content in a world without third-party cookies
The marketer's nightmare: the end of the third-party cookie era is in sight. With the ban on these tracking cookies, a possibility to efficiently (re)target your target audience online disappears. Fortunately, there are alternatives. Through clever use of...
Content Marketing ROI: How to Calculate Return On Content
As online advertising has become less efficient due to the revised privacy regulations, content marketing is a necessary addition or even a great alternative to ads. The budget you spend on content marketing can yield a lot! Calculate the return on investment of...
Matter redefines content marketing with new positioning
“Unlocking your full potential”: that’s what Matter stands for with its new positioning. We are a creative network of agencies, bringing out the best in people and brands with high-quality content and technology as our driving forces.CEO Olivier Smit says: “Over...
Internal communication: These trends are on the rise in 2023
When it comes to internal communication, a lot has changed due to Covid. We can see this clearly reflected in the trends for 2023. Here are 4 trends that you should probably keep an eye on.Trend #1: Improve your internal communication with a communication strategy...
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Strategy & concept
We make sure your content strategy drives digital transformation. Creating content that pushes the limits of interaction with your audiences and captures their attention. Matter is your tech consultancy and digital transformation partner.
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Content distribution
With technology, new workflows and distribution possibilities open up. You can easily transfer content between platforms, and keep your audience happily hooked. With Matter, everything you need to appeal to your audience is in one place.
