3x SEO trends you can’t ignore
3. SERP Analysis: Keyword Research Isn’t Enough Anymore
As you read above, the SERP is no longer what it used to be. In fact, every SERP is classified differently. This affects the click through rate (CTR) of your page. Simply figuring out what words a user is looking for is no longer enough.
More and more SEO specialists are doing a SERP analysis in addition to keyword research. By researching the best-scoring content, you find out which search intent belongs to a keyword, what your competition’s tactics are, and which content pushes the algorithm forward. Optimize your content using this data.
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