From likes to leads: master your social media strategy
What are the characteristics of each social media channel?
The choice for a social media channel depends on the objectives at hand. Twitter is a platform for the concise sharing of opinions, while Instagram excels in showcasing visually appealing content. Pinterest and TikTok are like visual search engines.
A practical example is our campaign for Bloemenbureau Holland (The Flower Council of Holland), where we strategically used Pinterest to influence the purchase intent of flowers. This platform generates a 60% higher purchase intent compared to other platforms, because users seek a visual representation of their ideas. They search for something they truly want to buy. By tapping into the purchase intent and leveraging content that further ignites this intent, flower purchases significantly increased.