Headless CMS: Explained in 5 minutes
What are the advantages of a headless CMS?
As a publisher and content creator, you benefit from a headless CMS in various ways. Here are a few of the advantages:
- You can efficiently create content (on your own, but also together), provide feedback on content from teammates and edit content.
- You can easily find all content assets on the same subject in the system, both in a grid and in a content calendar. You can provide all assets with a category and tags such as campaigns, content pillars and other characteristics. This makes searching, filtering and scheduling easy.
- Reusing content is easy. Give your old content a refresh in the CMS. For example, change the mortise or channel and reposition it.
- A headless CMS immediately adds the correct HTML tagging (structured content) to your content assets. So you don’t have to manually indicate what the H1 tag is and what part of the text is a paragraph.
A headless CMS doesn’t just benefit the content creator. There are also advantages for developers, and your website functions better technically. For example, the loading speed of pages is faster and developers can work on both the front end and the back end, without hindering each other.
Which tools or systems can you use?
The great thing about a headless CMS is that you can completely customize it based on your preferences. Do you want to link one or more websites? Are you going to post on social media? Is there an app? Depending on your situation, you can choose a specific tool or system. You can link all these systems to APIs (application programming interfaces) that translate your content to the desired platform – including offline channels.
Broadly speaking, you can choose one of the following options:
- Major brands such as Sitecore, Contentful, Adobe Experience Manager, Bloomreach and Optimizely. These brands often also have extensions such as a DXP (digital experience platform) and CDP (customer data platform).
- The smaller, pure headless CMS and open source players such as Strapi, Netlify, Kentico, Kontent.ai and Storyblok.
- The ‘in between’ tools such as StoryChief, CoSchedule, DivvyHQ and Gathercontent. These are tools that distribute and/or publish content with a (headless) CMS and/or social media channels.
Another headless CMS advantage? If you want to switch tools or system for whatever reason, you have the flexibility to do so. As always, switching remains a task, but it is still easier than with a traditional CMS.