Headless CMS: Explained in 5 minutes
Which tools or systems can you use?
The great thing about a headless CMS is that you can completely customize it based on your preferences. Do you want to link one or more websites? Are you going to post on social media? Is there an app? Depending on your situation, you can choose a specific tool or system. You can link all these systems to APIs (application programming interfaces) that translate your content to the desired platform – including offline channels.
Broadly speaking, you can choose one of the following options:
- Major brands such as Sitecore, Contentful, Adobe Experience Manager, Bloomreach and Optimizely. These brands often also have extensions such as a DXP (digital experience platform) and CDP (customer data platform).
- The smaller, pure headless CMS and open source players such as Strapi, Netlify, Kentico, Kontent.ai and Storyblok.
- The ‘in between’ tools such as StoryChief, CoSchedule, DivvyHQ and Gathercontent. These are tools that distribute and/or publish content with a (headless) CMS and/or social media channels.
Another headless CMS advantage? If you want to switch tools or system for whatever reason, you have the flexibility to do so. As always, switching remains a task, but it is still easier than with a traditional CMS.