Internal communication: These trends are on the rise in 2023
Trend #2: Hybrid working is here to stay
The Edelman Trust Barometer 2022 shows that ‘Employer Media’ scores high: it is in second place when it comes to trust and credibility. And: employees need real contact with both employer and colleagues*. All this has taken on a new meaning, now that more people are permanently (partly) working from home.
For internal communication, hybrid working means that as an employer you must choose communication channels that can reach all colleagues, at home and in the office, quickly and effectively. And for channels that can connect, independent of location. Data and tech developments make this possible. Carefully choosing the options that meet the needs of employees is crucial for reach.
There are differences between generations and target groups. Young people are used to digital navigation, while other target groups may prefer to read print. The right tools and technology related to internal communication can positively contribute to the employee experience.
*Research by MPG in 2021 (N = 309) among homeworkers shows that employees do not so much miss information, as contact. Of the group of people who (sometimes) work from home, 82.2% indicate that good internal communication is extra important. 58.3% prefer to read personal stories from other colleagues.
Trend #3: Colleagues are the best ambassadors
Until recently, when focusing on optimizing internal processes, the people, the employees, were often forgotten. There has been a clear shift away from that. Being an ambassador for your company, and feeling proud and connected, is more important than ever.
Good ambassadors are worth their weight in gold to an organization. The same is true from the perspective of internal communication: a satisfied employee is your most important asset. They put an enthusiastic story out there in the world. In this way good internal communication also benefits you externally – after all, internal and external communication must always connect and make a single story.
Ambassadors are therefore always important, but especially in times of labour-market
shortages: finding a new colleague is often more expensive than retaining a satisfied colleague.