Introducing Matter’s COO: Angelique de Hont

Who is Angelique?

Angelique grew up in Amsterdam and lived on a farm in the south of France for several years before finally settling in Abcoude with her family and dog. Here, she enjoys the best of both worlds: the tranquility of the countryside and the liveliness of the city.

What attracted you to Matter?

“I have worked for agencies for almost my entire career, primarily focusing on advertising. Over the years I developed as an all-rounder, gaining experience in areas including direct marketing, email marketing, advertising and design. In all of these positions, I had the opportunity to acquire broad knowledge. This suits me as I enjoy continuous learning and acquiring new knowledge. For me, content marketing is a new discipline with tremendous appeal. It’s a topic that’s present throughout the world of marketing and it fascinates me.”

“Perhaps my most important reason for joining Matter was that there was an instant connection. This is crucial for the COO role, which touches almost all facets of the company. Mutual trust is an important requirement for this and trust can only be built when you have personal contact on a human level. It felt really good that my contact with people in the workplace felt genuine from the very beginning.”

What tasks will you take on as COO?

“As COO, my primary responsibility is to ensure that the organisation runs smoothly. People often see this as an internal role but thanks to my entrepreneurship experience, I always look at the big picture. As COO, you ensure the smooth operation of day-to-day activities, which affects all parts of the company from finance and HR to the quality of our services. When everything is in order, you work on improving customer satisfaction and winning new customers, which leads to growth. If there is a problem in any of these areas, it affects the overall performance. In short, my role is to oversee, making sure that all of the aforementioned aspects are in place and running like a well-oiled machine aligned with the needs of the customer.”

Speaking of growth, how futureproof do you think Matter is?

“Matter has so much potential. To be futureproof, Matter will have to grow and innovate at the same time. It’s important to not only to be the largest content agency in the Benelux, but to remain so. This can be achieved by always thinking one step ahead. You need to be the most innovative in your field compared to everyone else around you.”

How can Matter stay current, according to you?

“Innovation lies in creating synergy throughout the entire marketing communication mix. Content is a crucial pillar and will remain so. However, we will increasingly see it integrated into adjacent disciplines such as online marketing, branding, technology and of course, data.  

All disciplines serve as communication vessels. Growth and continuous innovation are essential for any company. This requires investments, not only in knowledge and development, but also in the team. The team is key because it’s something we do together, and it’s necessary to be open to innovation. We need to look together towards the future, identifying weak points and areas that need improvement, and know where we are all heading for further growth. If we grow as a team, the company will also grow. That’s what I want to be a part of and support.”

What challenges do you see within our field?

“High-quality content is the oil of the marketing engine. This marketing engine has evolved rapidly in recent years and is still evolving at a fast pace. As a result, content is being held to higher, ever-changing standards. We need to adapt to these changes and ensure that our services continue to align with these developments. Currently, there is a lot of focus on artificial intelligence. We need to embrace this and incorporate it into our work.”