Matter redefines content marketing with new positioning
A great example of our cross-media approach is the recently launched brand NS Dagje Uit, for which we developed a new concept together with NS based on storytelling, creativity and data. For Allerhande, which has developed from a print medium to an omnichannel food platform in recent years, we have already started this movement towards medium-free content creation together with Albert Heijn.
A creative network
Brands within the group are SOCIAL.INC (which already merged with The Social Club this year), MPG, MPG Concepts (New York) and Gicom (Antwerp). Every one of them adds substance to the new positioning based on their own expertise. Olivier Smit explains: “There is enormous energy in our organization to take our customers to the highest level with this approach. Because you can only create truly impactful content with a group of passionate specialists.” Our new brand film shows what we have to offer.