The success of your content marketing is in your hands
It should not be this complicated
All of this sounds great, but it also sounds complex and costly. And this is without even mentioning the impact and measurability. The good news is that you can quite easily improve the management of your content marketing, and with it its affordability and its effectiveness, when you organise your content activities slightly differently and make technology work for you.
That’s what we aim to achieve with a headless approach to content marketing. In which the 3 S’s of content marketing success are the cornerstone. The headless approach will Sharpen, Simplify and Speed up your content marketing.
Content marketing gets better when the quality of the content improves, and the measurable effect becomes visible and tangible. This can be achieved by developing a data- and insights driven content strategy that truly embraces the customer journey and determines which barriers you want to overcome, which pain points you can debunk and which motivations you can fuel. In the strategy, we link these goals to channels and to a measurement plan that defines ‘back-to-back’ KPIs, derived from the overarching marketing objectives. With this focus, you will immediately sharpen your content marketing.
The operational plan focuses on simplifying the process of cross-media content creation, distribution and measurability. A headless content platform can greatly simplify this process for a small team with a clear division of roles. A headless content platform is a platform that makes creating, managing and publishing content easy by storing it centrally. All your channels are connected to the headless content platform and from here you manage and distribute all content assets. It simplifies the execution of your multi-platform content strategy. The great thing is that in the headless platform, all channels come together and you already have an integrated dashboard with the performance of your content right from here.
A headless content platform enables you to efficiently translate one story into consistent content assets (resources) for all channels and publish directly to them. This is where the help (assistance) of AI comes in, enabling you to create, distribute and optimise the various assets from that one story with enormous acceleration.
We’ve seen at several clients that this approach has lead to targeted growth on key KPIs, while keeping the process and costs tightly under control. In some cases, the final cost even turned out lowers.
It also centralises governance andprocesses, and therefore the efficiency within your organisation. The added value of content marketing can be even bigger, especially when it is executed in the right way.
Want to know more?
Get in touch -without any obligations- and share your challenges with us. We can’t wait to help you unlock your brand’s full potential with content marketing.