Visual language: the key to a strong brand identity
Visual language in different media
The recognizability of visual language is reflected in various media. Because you maintain a consistent visual language across different channels. The effect of visual language can be seen in our cases for Allerhande and NS.
Social media platforms are largely driven by visuals and have a massive reach. They’re fast-paced platforms where your visual language needs to catch attention at a glance. A clear and distinct visual language can greatly help in this regard. Take the personalized approach of Coca Cola’s ‘Share a Coke’ campaign as an example. The bottles and cans were customized and adorned with ‘occasion slogans’ like ‘Best Dad Ever’. This generated significant engagement with the brand on social media and resulted in a frenzy to acquire the collection.