Retailmedia Content
From loyalty to revenue: when stories sell, they matter.
Turn content into a commercial engine.
The ultimate connection between content and commerce
Within retail media, we build content ecosystems that seamlessly connect storytelling and commerce. Content that inspires and drives revenue. Resulting in more loyal customers and new revenue models. From digital platforms and shopping content to branded magazines and themed specials.
For retailers and retail media platforms that want to capitalize on their reach by turning content into a revenue model.
Turn content into a revenue model
The retail media advertising market is growing fast. In the Netherlands alone, it reached €328.3 million in 2023. Globally, 15% of all advertising budgets now go to retail media. And we help you claim an ambitious share of that.
For retailers and retail media platforms, this represents a major opportunity. With strong content propositions, you increase customer loyalty and connect them to your suppliers and advertisers. That’s how content stops being a cost, and becomes a strategic revenue driver.
Retailmedia cases
Albert Heijn
MediaMarkt
Delhaize
INNO
Medi-Market
DA
Let’s get started, shall we?
Strengthen your brand with stories people want to follow.
Keep customers engaged. Not tuning out.
Read more about content marketing.
Bring structure and direction to your content.
Turn scattered messages into a cohesive brand story.
Read more about content strategy.
Connect colleagues to your mission. And to each other.
Turn employees into engaged ambassadors who stay.
More on internal communications.
Build a bond that keeps members engaged.
Strengthen loyalty and spark engagement with your members and community.
More on member engagement.
From content to impact?
Get in touch with Eefje (NL) or Dominique (BE).
Eefje Gubbens is Director of Partnerships & Growth at Matter Netherlands. Dominique Dervoigne is General Manager of Matter Belgium, formerly known as Gicom.