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Explore the world of AI with Matter
You've probably heard of the new AI tool: ChatGPT. An absolute gamechanger. That's why we're taking you into the world of AI, sharing tips for using the tool, and telling you how we at Matter view this development. What is ChatGPT? It's simple: ask the program a...
The crucial role of content in a world without third-party cookies
The marketer's nightmare: the end of the third-party cookie era is in sight. With the ban on these tracking cookies, a possibility to efficiently (re)target your target audience online disappears. Fortunately, there are alternatives. Through clever use of...
Content Marketing ROI: How to Calculate Return On Content
As online advertising has become less efficient due to the revised privacy regulations, content marketing is a necessary addition or even a great alternative to ads. The budget you spend on content marketing can yield a lot! Calculate the return on investment of...
Matter redefines content marketing with new positioning
?Unlocking your full potential?: that?s what Matter stands for with its new positioning. We are a creative network of agencies, bringing out the best in people and brands with high-quality content and technology as our driving forces.CEO Olivier Smit says: ?Over...
Internal communication: These trends are on the rise in 2023
When it comes to internal communication, a lot has changed due to Covid. We can see this clearly reflected in the trends for 2023. Here are 4 trends that you should probably keep an eye on.Trend #1: Improve your internal communication with a communication strategy...
Headless CMS: Explained in 5 minutes
The headless approach is increasingly popular. But why? What is a headless CMS actually, and what are its benefits? Find out in just 5 minutes! What is a headless CMS? To understand what a headless CMS is, it helps to understand the plain old CMS. Here?s how a...
Unlock your week
Follow ? Daniel Dadara. Follow artist Dadara?s LinkedIn page. I do too. He?ss critical, funny and innovative. Sometimes I disagree with him. Sometimes. Often I think I completely understand his work. Sometimes I?m sure I don?t understand anything. Anyway, his...
3x SEO trends you can?t ignore
Google?s algorithm consists of more than 200 ranking factors. So you have to check a lot of boxes to make your website SEO-proof! We list the most important recent SEO trends. So you don?t have to figure it out for yourself.1. Voice search optimization Although not...
Which do you prefer, effective or beautiful design?
By Irene Eijs, director Data Strategy & Analytics A bit of a stupid question of course. Because you want both! Fortunately, it turns out that what we ? in general ? find beautiful is often effective. The golden rule: respond to unconscious human...
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