Insights

Matter redefines content marketing with new positioning

“Unlocking your full potential”: that’s what Matter stands for with its new positioning. We are a creative network of agencies, bringing out the best in people and brands with high-quality content and technology as our driving forces.

Matter icon logo image

CEO Olivier Smit says: “Over the past few months, we have carefully examined the full range of market developments and – most importantly – we have listened attentively to our customers. Based on our findings, we have further tightened our services and optimized the cooperation between the various brands. Thanks to this repositioning, and the energy and expertise of our agencies, we are reshaping content marketing.”

Storytelling, strategy, creativity and data

Our new model merges storytelling, strategy, creativity, technology and data. The aim is to take customers, and Matter itself, to the highest level – meaning more impact, more relevance and more return on content. Because content must hit the spot and deliver results. We can achieve this efficiently and integrally, based on the headless content principle. You can read more about the headless content approach here.

There is enormous energy in our organization to take our customers to the highest level

A great example of our cross-media approach is the recently launched brand NS Dagje Uit, for which we developed a new concept together with NS based on storytelling, creativity and data. For Allerhande, which has developed from a print medium to an omnichannel food platform in recent years, we have already started this movement towards medium-free content creation together with Albert Heijn.

 

A creative network

Brands within the group are SOCIAL.INC (which already merged with The Social Club this year), MPG, MPG Concepts (New York) and Gicom (Antwerp). Every one of them adds substance to the new positioning based on their own expertise. Olivier Smit explains: “There is enormous energy in our organization to take our customers to the highest level with this approach. Because you can only create truly impactful content with a group of passionate specialists.” Our new brand film shows what we have to offer.