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Wij creëren relevantie en impact door content opnieuw uit te vinden. Steeds weer opnieuw. Met wetenschap, data en creativiteit.
An introduction to headless content platforms
As a Chief Marketing Officer (CMO) in today's fast-paced digital landscape, staying ahead of the curve is crucial. One of the latest innovations that CMOs need to be aware of is the headless content platform. This technology is transforming the way organizations...
Meet Matter: COO Angelique de Hont
On February 1 2023, Matter expanded its team with new Chief Operating Officer (COO) Angelique de Hont. With a dynamic career in the agency world and as an entrepreneur, she is a valuable addition to the management team. Angelique describes herself as someone who...
De kracht van storytelling: Hoe verhalen jouw merk versterken
Storytelling is a powerful tool to reach, inspire and motivate people. But what makes a story truly good? What is storytelling? Storytelling is the way to tell stories, framing a message as attractively as possible in any form of content. We use these stories to...
Maak zelf een contentstrategie met dit handige stappenplan
Do you want to create impactful content? Start with a content strategy for a targeted and measurable approach. This ensures that your article or post always hits the mark!What are the benefits of a content strategy? Having a well-planned content strategy brings...
Ontdek de wereld van AI met Matter
You've probably heard of the new AI tool: ChatGPT. An absolute gamechanger. That's why we're taking you into the world of AI, sharing tips for using the tool, and telling you how we at Matter view this development. What is ChatGPT? It's simple: ask the program a...
De cruciale rol van content in een wereld zonder third-party cookies
The marketer's nightmare: the end of the third-party cookie era is in sight. With the ban on these tracking cookies, a possibility to efficiently (re)target your target audience online disappears. Fortunately, there are alternatives. Through clever use of...
Contentmarketing ROI: zó bereken je Return On Content
As online advertising has become less efficient due to the revised privacy regulations, content marketing is a necessary addition or even a great alternative to ads. The budget you spend on content marketing can yield a lot! Calculate the return on investment of...
Matter herdefinieert contentmarketing met nieuwe positionering
?Unlocking your full potential?: that?s what Matter stands for with its new positioning. We are a creative network of agencies, bringing out the best in people and brands with high-quality content and technology as our driving forces.CEO Olivier Smit says: ?Over...
Interne communicatie: dit zijn de trends in 2023
When it comes to internal communication, a lot has changed due to Covid. We can see this clearly reflected in the trends for 2023. Here are 4 trends that you should probably keep an eye on.Trend #1: Improve your internal communication with a communication strategy...
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Strategie en concept
Een heldere contentstrategie is de basis voor digitale transformatie. Dankzij de strategie vergroten we de interactie met je doelgroep, verleggen we de grenzen en trekken we de aandacht. Keer op keer. Matter biedt techconsultancy en is je digitale transformatiepartner.
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Contentdistributie
Technologie biedt kansen voor werkstromen en distributie. Met onze technologie plaats je heel gemakkelijk content over verschillende platforms heen. Dit zorgt niet alleen voor synergie en een krachtige boodschap; je blijft ook je doelgroep keer op keer verrassen.
