#ZieOns: giving young workers a voice

Young people face temporary contracts, unpaid overtime, discrimination, and unaffordable housing costs. FNV Young & United lacked a strong, recognizable platform to make these issues visible, and to accelerate change.

Matter developed #ZieOns (translated #SeeUs): a campaign concept and content strategy across social, video, cinema, and influencers. With raw, relatable stories and clear calls to action, produced together with Bruut Amsterdam.

The campaign puts real experiences at the center and makes systemic problems personal. This builds understanding, solidarity, and pressure on policymakers and employers alike.

We achieved national visibility through social and in theaters, achieved strong engagement among 17-34 year olds and raised awareness about the usefulness and role of the union.