CASA launches garden collection with AI-native product shoot

CASA wanted to launch its new garden collection in a big way, without the expense and logistics of a two-week location shoot in Southern Europe. The challenge: how do you create convincing product visuals and social video without going on location?

We developed an AI-native workflow: studio photography on a white background for all required angles and details, combined with AI-generated environments trained on previous CASA material. In short: we brought “Southern Europe” into the studio, including shortform video.

We started with a detailed shotlist per product: full shots, close-ups, stills, and video requirements. After the studio shoot, we integrated the cut-out visuals into photorealistic, brand-consistent AI backgrounds. Using AI video models, we created dynamic social edits.

The result: a scalable format with a consistent look & feel, fast variation across settings and seasons, and flexible translation to all channels. This workflow has since been successfully replicated for multiple clients.

We produced twice as many assets, shortened turnaround time by 33% and realized about 50% cost reduction over a regular location shoot.