DA’s magazine that answers your health questions

We were asked to strengthen the DA brand around one clear ambition: to give customers real attention. To engage with them in a way that makes them feel seen, understood, and genuinely helped, with the right knowledge and the right products.

By putting customer questions at the center, we created a pull strategy. The answers DA provides demonstrate the expertise and reliability of the drugstore.

That approach takes shape in the magazine hoe dan?, where every issue starts with real customer questions. How do I get whiter teeth? How can I sleep better? How do I get rid of headaches? How do I take better care of my skin? Each edition focuses on a different theme. From heart to skin, from movement to balance. Always positive in tone, always honest in the answers.

We interview specialists, feature pharmacists, and share stories from real people. The result is a rich mix of advice, inspiration, products, human interest, and a touch of fun.

The result is an inspiring magazine in which customers recognize themselves and feel heard. As many as 73% of readers give it an 8 or higher, 85% visit DA stores more often because of the magazine, and 77% have bought or plan to buy a product as a result of the magazine.

A quote from DA:

“Working with Matter always feels like a warm bath. It’s clear Matter knows what they’re talking about and everything runs smoothly.”