How we thank Dutch veterans for their service
Recognition and appreciation for those who served.
Giving Dutch veterans the recognition and appreciation they deserve, that’s the mission behind Checkpoint, the magazine Matter has produced for years in collaboration with the Netherlands Veterans Institute.
The Netherlands Veterans Institute asked us to radically restyle Checkpoint, which celebrates its 25th anniversary this year. We developed an entirely new concept with a strong visual identity and a leading role for powerful, emotive stories and photography.
Veterans see Checkpoint as their community magazine. It strengthens their sense of belonging and pride, connects veterans from different missions, and fosters mutual respect and recognition.
It keeps them informed and engaged with what’s happening in the veteran community, while positioning the Netherlands Veterans Institute as the national authority on veteran affairs. Checkpoint is published eight times a year.
Reader surveys show that 72% always read the magazine, 76% see Checkpoint as a form of recognition and appreciation, and readers give Checkpoint an average of 7.8.
