GAMMA theme magazines: content that gets people DIY-ing

GAMMA Belgium wanted a way to showcase its expertise and assortment beyond the limits of the weekly flyer. We developed a series of theme magazines around key categories: from garden and paint to renovation and energy.

The content combines inspiration with practical guidance, offering trends alongside step-by-step help for projects in and around the home. Print forms the foundation, with selected elements translated into an interactive e-zine directly linked to the e-shop.

Reader research helps us refine formats and sections, ensuring high relevance with cost-efficient tools: smart reuse of assets, a consistent look & feel, and clear calls to action toward products and advice.

We realized a high ROI thanks to a low-cost publication format, gathered valuable reader insights for category and store direction, and structurally deployed themed magazines as a regular supplement to the brochure.