This is how Allerhande helps Albert Heijn fill 7 million plates daily

From magazine to TikTok: always the tastiest inspiration at hand.

With Allerhande, Albert Heijn helps every customer answer the most frequently asked question: “What’s for dinner tonight?” Whether it’s a weekday meal, a festive dinner, or a snack moment; vegetarian or low-carb, ambitious or super simple, for one person or a full student house: Allerhande inspires and helps everyone.

Through an omnichannel approach, Allerhande reaches its audience with relevant content wherever they are in their customer journey: relaxing on the couch looking for inspiration or entertainment, in-store planning dinner, or in the kitchen cooking it.

In close collaboration with Albert Heijn, we create, test, optimize, and distribute the most appetizing content across all channels. Executed with consistent planning, a distinct tone of voice, and a recognizable visual identity.

Every day, a dedicated content team produces recipes, videos, and imagery based on the latest food trends and insights. Beyond the magazine, the team manages Allerhande’s presence on Instagram, TikTok, Facebook, Pinterest, and YouTube: from strategy, trendwatching, and creation to visual design and briefing external creators. Data-driven optimization ensures that every format keeps evolving.

Every day, Allerhande inspires and helps a large part of the Netherlands. Each edition reaches 4 million readers, Allerhande.nl attracts 5 million visitors, and the brand has over 800,000 followers across social platforms. Proving how universally loved its content is, across all age groups from 18 to 65+.